In the marketing world they say "If you can't measure the results of your advertising campaign then it is really just wishful thinking". This is why there has been a massive shift away from traditional marketing media such as Broadsheets and Magazines to online marketing. Online marketing can provide the tools to be able to give compelling data from advertising campaigns allowing the client to be able to gain insight into their customers buying habits and potential.
We have now entered the mobile era of marketing with 60% of internet traffic coming from mobile devices.
Apps became a new and explosive market with companies investing heavily in order to enter into this market. But if your website and mobile App are not fully integrated you have doubled you work load with no particular gain.
If your Mobile App is simply a mobile version of a business directory then it will rapidly become just as popular as most online business directories. So "What's wrong with a Business Directory?" I hear you say, In our research into online business directories using Google Analytics we discovered that "business directories" is a very popular Keyword, "well that's good?" you say, until you dig a little deeper into the process.
The popularity of a "keyword" determines the likelihood of your site being found and the cost of marketing via Google Ad sense, a popular a Keyword means there is a lot of competition in terms of search, so having a keyword that is unique would mean that your site would appear at the top of the list for this search. Let's examine "Business Directory" as a keyword, if we look at the frequency of search for this we find that it score 300,000 per month globally "Great!" you say, but is it, as this is a high competition Keyword it means there are many players in the market, in fact there are many thousands of business directories (many of them are dead sites that have simply inserted the local business database into the site in the hope of gaining customers) so now if we divide the traffic by the number of sites we can see that the traffic is very low, this is also demonstrated by the low or non-existent rankings that most of these sites achieve. In short, no one is look at these sites.
SEO is a big thing at present but this creates a pressure of its own, "why?" because due to the abuse of Keywords Google rankings are determined not only by keywords but several other metrics, including unique fresh content, overall network traffic, and sites linking.
1. SEO.
2. Social content and interaction.
3. Full integration with mobile app and analytical reporting.
4. High level marketing functions.
>>>>NEXT
We have now entered the mobile era of marketing with 60% of internet traffic coming from mobile devices.
Apps became a new and explosive market with companies investing heavily in order to enter into this market. But if your website and mobile App are not fully integrated you have doubled you work load with no particular gain.
If your Mobile App is simply a mobile version of a business directory then it will rapidly become just as popular as most online business directories. So "What's wrong with a Business Directory?" I hear you say, In our research into online business directories using Google Analytics we discovered that "business directories" is a very popular Keyword, "well that's good?" you say, until you dig a little deeper into the process.
The popularity of a "keyword" determines the likelihood of your site being found and the cost of marketing via Google Ad sense, a popular a Keyword means there is a lot of competition in terms of search, so having a keyword that is unique would mean that your site would appear at the top of the list for this search. Let's examine "Business Directory" as a keyword, if we look at the frequency of search for this we find that it score 300,000 per month globally "Great!" you say, but is it, as this is a high competition Keyword it means there are many players in the market, in fact there are many thousands of business directories (many of them are dead sites that have simply inserted the local business database into the site in the hope of gaining customers) so now if we divide the traffic by the number of sites we can see that the traffic is very low, this is also demonstrated by the low or non-existent rankings that most of these sites achieve. In short, no one is look at these sites.
SEO is a big thing at present but this creates a pressure of its own, "why?" because due to the abuse of Keywords Google rankings are determined not only by keywords but several other metrics, including unique fresh content, overall network traffic, and sites linking.
1. SEO.
2. Social content and interaction.
3. Full integration with mobile app and analytical reporting.
4. High level marketing functions.
>>>>NEXT
No comments:
Post a Comment